The ever-controversial Nigerian singer Portable has once again sparked a massive debate across the entertainment industry by questioning the career longevity of artists who exit Mavin Records.
In a viral video that has dominated social media discussions, the "Zazu" star directly challenged the legendary music executive Don Jazzy, asking why many performers seem to lose their musical prominence once they leave his mentorship.
Portable didn't hold back, claiming that even global sensations like Rema are no longer at their peak, while specifically noting that Tiwa Savage remains one of the few to maintain her status.
Portable used the opportunity to pitch a business collaboration to the Mavin boss, urging Don Jazzy to "package" him and form a strategic partnership.
He suggested that his unique brand, combined with the label's professional guidance, could lead to a massive career boost.
This public call-out has divided fans, with some praising Portable’s bluntness and others defending the label's track record of producing some of Africa's biggest stars.
The conversation highlights the intense pressure on Afrobeats artists to remain relevant in a fast-paced market where leaving a major label can often lead to a shift in commercial success.
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